April 15, 2013 § Leave a comment
Earth Day is April 22. In honor of our environment, here are a few ways to use social and online media to extend your marketing reach without expanding your environmental footprint. Added bonus: you won’t have to add a lot to your budget to do it.
Use social media to build interactive relationships with consumers. Facebook, Twitter, Instagram, Pinterest, Vine and others can give them a more personal insight into your company and brand. And don’t just use these outlets for “show and tell.” You can gather information about what people like or want through polls, questions, contests, freebies, photos and videos. Inviting interaction builds trust and creates interest. To be effective, you must post consistently, and always try to respond to viewers’ input.
Social media information generally falls in three categories:
– General – tweet your own or others’ articles about your industry, ask questions (what should our next product be?), request help/suggestions
– Company – show product photos, share staff and customer support information and client news, offer tips on using your product or service, post frequently asked questions with the answers, note press mentions about your company
– Sales/Marketing – promote events, time limited sales, coupon codes, web site specials, store or service specials
E-blasts are a cost-effective way to market directly to an interested audience. For these, keep your message focused and brief, with eye-catching visuals and headlines. Use them to promote a specific service or event. It’s usually best to limit them to 1-4 times per month – any more and recipients may begin to ignore them.
Blogs are another way to promote interest in your company, and they drive viewers to your website. They can be written or in video form and might be educational, thought provoking or simply entertaining. Some people do weekly blogs then promote them via e-blasts to readers who opt in. There’s no need to be elaborate – this is about presence, being in their inbox on the same day every week. Software programs are available to automate the sending process.