October 3, 2012 § 1 Comment
Dr. Jim Brown treats his patients with the best health care possible, and with something more – respect. The ophthalmologist and the entire staff at the Eye & Laser Center of Starkville work hard to provide excellence to those they serve.
That fact is clear from the moment you walk through the front door. Employees are friendly and welcoming and eager to help.
“I try to instill in the staff that patients are as much customers as they are patients,” Dr. Brown says. “If we give as good an experience as possible and provide the best quality we can, we build customer loyalty. With good patient-customer service as the goal, everyone wins.”
Dr. Brown specializes in LASIK surgery, cataract surgery, glaucoma surgery, eyelid surgery, diabetic eye laser surgery, and retinal laser procedures.
His view of quality patient service makes pursuing the latest developments in eye health and treatment a priority. He attends the premier professional conferences, studies professional journals, and tracks the newest ophthalmology technologies.
“We like to be at the forefront in seeking out equipment and treatments that will be of greatest benefit to our patients, or give them new options,” he remarks.
Some of those services include having the only Northeast Mississippi clinic that offers custom LASIK using the highly precise, blade-free IntraLase® FS laser. For cataract patients, Dr. Brown can often correct their astigmatism and near-vision issues when he performs their surgery. He is now investigating a procedure that would also be concurrent with cataract surgery, which holds promise for some glaucoma patients to reduce their medications.
Services for patients of the Eye & Laser Center of Starkville have expanded in another significant way, with Dr. Brown welcoming Therapeutic Certified Optometrist Al Lucas to the practice several months ago. Dr. Lucas provides vision examinations, corrective eyeglasses and contact lenses, and therapeutic eye care for various conditions.
Dr. Brown’s patient base extends beyond the walls of the clinic. He serves as ophthalmology consultant for the Mississippi State University athletic department, which includes everything from screening new athletes’ vision to suturing an eyelid at halftime.
“I love Mississippi State and its athletics,” states the MSU alumnus. “Being able to do this makes me feel like I have some small piece of ownership in the program.”
He has also treated patients through medical mission trips, following Hurricane Katrina, and as camp doctor at Twin Lakes Camp in Florence, MS.
Dr. Brown feels a responsibility to help lead his profession. He is beginning a term as chief of staff at Oktibbeha County Hospital and is an officer of the Mississippi Academy of Eye Physicians and Surgeons. In 2011, he received the American Academy of Ophthalmology’s prestigious Secretariat Award for special contributions to the academy and to ophthalmology, and he was one of 19 physicians nationwide selected for the Academy’s Leadership Development Program.
The doctor is also a family man and enjoys spending time with his wife and four children. He has coached all his kids in various sports – soccer, baseball, football and basketball.
Not content to simply coach or watch, he is a triathlete and has even completed an Ironman competition (that’s a 2.4 mile swim, 112 mile bike ride, and 26.2 mile run, folks). This past summer, he crossed the Grand Canyon, hiking down and back up.
“We started at 3:30 a.m. on the North Rim and finished at 3 p.m. on the South Rim,” he says, adding wryly, “The last three miles were the hardest.”
Perseverance, leadership, and commitment are qualities Jim Brown seems to bring to every part of his life. They are what make him more than a good doctor, but an individual who is making a difference on a broad scale.